ART OF BOARD REDEFINES MACY’S HERALD SQUARE INTERIOR WITH BOLD, ARTFUL SURFACES June 12 2015
The emerging brand’s recycled skateboard tile reinvents and elevates the shopping experience for New York City flagship store.
New York, NY (June 9, 2015) – Art of Board, a brand known for its one-of-a-kind, artisan tile surfaces, textiles and wall coverings inspired by skateboarding, has made their mark on the 114-year-old Macy’s on 34th Street with a colossal tile design installation made solely from used, recycled skateboards.
Blending Macy’s architectural legacy with contemporary design, the space comes alive with a riot of color and texture that takes retail design to a whole new level of storytelling – integrating texture and creating a tactile experience customers will never forget.
Hailed as one of Material ConneXion’s top five most innovative and green materials, according to Interior Design Media, Art of Board’s mesh mounted artisan wood surfaces wrap columns and adorn a large wall in the newly constructed American Rag brand space.
“We’re thrilled to be part of the Macy’s Herald Square remodel project,” said Rich Moorhead, President and Founder of Art of Board. “Herald Square is a New York City icon that exemplifies authenticity and we’re confident that our addition will help create a modern, customer centric shopping experience for the legion of shoppers and tourists that visit each day.”
Collected through Art of Board’s national skateboard recycling movement, I Ride I Recycle, the design sets an authentic and sustainable tone in the store’s American Rag space. The design includes 255 square feet of tile, which equates to approximately 220 recycled skateboard decks or 325 pounds of wood waste that otherwise would have gone to landfills.
For more information, please visit artofboard.com
# # #
About Art of Board
Art of Board is an international design brand that specializes in the design and collaboration of artisan tile surfaces, textiles and wall coverings for retail, hospitality, commercial and residential environments. The company is headquartered in Hanover, PA and has offices in Orange County, CA. Inspired by skateboard and surf culture and fueled by our grassroots skateboard recycling movement, Art of Board seeks to empower our communities and customers. Our brand tells the story of lifestyle, art and recycling. I Ride I Recycle (our movement) is aimed at saving wood waste from landfills and helping the community that gives Art of Board life. Product sales keep our movement going, our lights on, and our business moving forward so we can support skate and surf-related charities, local shops and parks. And the cycle continues. Art of Board is honesty, integrity and proof that AUTHENTICITY IS NOT DEAD. For more information, visit artofboard.com.
About Macy’sMacy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy's offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy's flagship stores -- including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California -- are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy's helps strengthen communities by supporting local and national charities giving more than $70 million each year to help make a difference in the lives of our custom